Camera Awesome is an iOS and Android app that has 20+ million downloads and for a while was on top of App Store charts. It gives regular people ability to create truly awesome professional quality photographs, and improve their images in numerous ways. Behind a relatively simple user interface hides tremendous complexity of mathematical algorithms, that intelligently process images pixel-by-pixel to achieve unprecedented aesthetic quality. New Standards has worked together with Smugmug and 3rd party firms on achieving this level of technical sophistication and superior results. We brought a lot of innovative ideas and approaches into this project, leveraging our strong R&D skills and Artificial Intelligence expertise.